Finally, the platform attributes of giants are highly compatible with the infrastructure status of agriculture Agriculture is the foundation of the national economy, and food is the foundation of the foundation. Agriculture is a "source e-commerce", a raw material, and a "high-frequency consumption entrance", which means lower costs, creating a depression with price advantages, and users can be like tap water and have the potential to become a super entrance. Whether it is for new players Baidu and Didi, or for mature e-commerce players Taobao, JD.com, and Pinduoduo,
what they are currently doing is platform economy, whether it is at the front-end supply chain level, or in post-transaction and service aspects. The degree of agreement between its platform attributes and agricultural infrastructure will help to further deepen connections such as smart agriculture in the future. 02 The showdown of "people, goods and fields" Focusing on rural e-commerce, Internet giants have staking their horses one after another, showing all kinds of martial arts, and making changes sms marketing service to rural e-commerce around the retail nature of "people and goods yard". The core of Ali and JD.com's business models is a shelf-style e-commerce that is "people looking for goods" centered on goods .