The previous analysis We will analyze in Fax Lists detail the following sections: The prior (and necessary) analysis of any content strategy on Social Networks. The selection of social networks and dissemination channels. The sources of information. Programming Fax Lists and content management. Continuous monitoring, follow-up and optimization of our content strategy. A good content strategy in Social Networks must have a briefing or prior analysis of needs and Fax Lists objectives. The main points that we must take into account are the following:
Who am I and what do I do? SWOT Analysis Analysis of the Fax Lists competition in Social Networks
What is said about me on the net? Phases of analysis prior to the content strategy in Social Networks
Who am I and what do I do? The first thing we Fax Lists must do when we want to start designing a content strategy on Social Networks is to carry out a study of everything we are, what our target audience is and what image we want to Fax Lists generate on the Internet. It is important that this analysis falls on our digital identity, what type of products or services we offer, at what price,
Who is our target and what forms of post-sale Fax Lists contact we have to retain and consolidate our customers. In addition, we must take into Fax Lists account where our activity takes place, whether it will be online, offline or blended... since this will determine the way in which we will interact with our potential customers.SWOT Analysis Like any Marketing action, Content Marketing is also supported by classic tools in the sector such as SWOT analysis. It is about knowing four essential aspects that make up a confrontation map between weaknesses and strengths and, on the Fax Lists other hand, threats and opportunities.