Huge upside potential for podcasts and other forms of audio content. I already see this in the year-over-year growth in the number of downloads of Jewelry Retouching audio versions of my books. Robert 's rant and praise : Robert is angered by an infographic that perpetuates the myth that the average human attention span is shorter than that of a goldfish - 8 seconds. He checked the research and learned that it referred to time spent on a website's home Jewelry Retouching page. He thinks that time frame has shrunk because people have become desensitized to bad content. attention-span-infographic Click to enlarge Robert likes a Forbes article that describes how consulting firms like Deloitte, Accenture,
KPMG and PwC became a dominant force on Madison Avenue. Tech companies like IBM are also creating their own digital agencies through Jewelry Retouching acquisition. Talk about a quiet revolution! 4. This former marketing example of the week (47:51) Red Bulletin: I recently had the opportunity to hear Robert Sperl, Editorial Director of Red Bull magazine, explain his origin story. In 2005, Red Bull was a major sponsor of Formula 1 races. The company Jewelry Retouching wanted to provide a printed race guide with the results of each race immediately after the event. Before each race, they collected driver stories and fun facts about each race's history and assembled and pre-printed most of each magazine in advance. They brought a Heidelberg press to the track.
As soon as the race was over, they quickly printed out the Jewelry Retouching results and distributed the magazines containing them to the participants as they left the race – a staggering feat. In 2007, Red Bull decided to evolve this publication into a lifestyle magazine for men. They launched the Red Bulletin in five countries, with 70% international Jewelry Retouching content and 30% localized content in each region. Today, Red Bulletin magazine is published in five languages and is distributed in 10 countries. It prints and distributes 2.3 million copies of the magazine each month,