Focus on project KPIs. When working with an SEO consultant, clients should be sure to communicate their key issues and goals. And they should celebrate victories. Meanwhile, consulting firms need to create strategies that address these issues. Remember that an SEO consultant becomes an important part of the client's digital marketing team. Taking unilateral action can alienate you. Instead, create a close relationship between you and the rest of the team, so that you work together to achieve company goals. Ultimately, both the SEO consultant and the client want results. Click to tweet 2. Time and budget constraints Customers want the most for their money. As such, they often don't want to spend their human resources company employee list following recommendations that seem minor or insignificant. This makes sense to me: focus on what drives the most traffic first. Providing recommendations to a client with time constraints is difficult because, like the budget barrier, everything has to be justified in terms of the resources they are committing to the task. Likewise, no one likes to spend money on what they think is unnecessary. And let's face it, any project that takes months to see substantial results requires a leap of faith. You just need to be convinced that the SEO will eventually pay off. However, a microscopic focus on the ROI of each recommended task can disrupt an SEO project. Looking at the cost and return on investment of each individual task recommended by the consultant, some