Let's analyze the 164 million messages sent by the MailUp customer base over the 12 months of 2020 in order to understand the performance of the SMS channel since the year of COVID. This focus, like its twin version on Email Marketing, is an in-depth analysis E-Commerce Photo Editing Service of the performance of the SMS campaign sent by MailUp customers during the year 2020. We have made a special focus on the analysis of SMS channels to offer companies a detailed overview of SMS Marketing and the performance of different sectors.
A general overview of SMS campaigns during the year of COVID The overall comparison between the 2019 and 2020 metrics shows a slight improvement in most of the indicators in the study. The only exception is the click-through rate related to message links, which saw a slight decrease (-6.3%). The main increase concerns sending volumes . The health emergency has made communication and speed of updating a sudden need. Indeed, 2020 saw a 23.69% increase in text messages sent. Delivery and distribution of volumes per month Beyond E-Commerce Photo Editing Service the general increase, the 2020 distribution of shipment volumes saw a more discontinuous evolution compared to 2019. There were two drastic positive peaks and two sharp declines: the first was recorded in July with around 21 million text messages , then November when events like Black Friday and the holiday season hit a total of 17.2 million.
By contrast, both declines occurred in April , despite the lockdown, with just 8 million text messages sent, and more predictably in August . distribution of SMS volumes per month Sector breakdown After a general overview, the analysis then focuses on the performance recorded by the individual macro-sectors of the MailUp customer base. Retail was the brightest winner with 41 million mailings, followed by Insurance/Finance/Banking with 24.6 million, then Health/Fitness/Sports with 13.3 million. In particular, these last two sectors recorded a significant E-Commerce Photo Editing Service increase in their performance compared to 2019 with positive developments of 177.56% and 36.4%, respectively. Unlike the previous year, there is also significant growth in the gambling and gaming sector . This saw a variation of+895.80% in 2019 . Click-through rate